Webinar – Let’s Get Social: Social Media Risks to Healthcare Organizations

Date
November 9, 2023
Time
10:00am - 11:00am Pacific Time
Audience
CHI owner insured hospital and long-term care risk managers, public relations/marketing, privacy officers, compliance, and human resources.

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Overview

Social media has an influence in nearly all industries, including healthcare, with the near instant ability to connect with others. Now, more than ever, patients are providing their prospective in real time during the height of their reactionary emotions. Healthcare risk professionals face many challenges regarding the identification, management, and mitigation of these risky situations on social media. This educational session will provide attendees tools to formulate responses in compliance with regulatory bodies, discuss methods for conducting a social media risk assessment, identify successful mitigation strategies that maintain privacy and organizational security, and introduce attendees to elements of creating a social media policy based on best practices.

REGISTER HERE

At the end of the webinar, the participant should be able to:

  1. Explain the risks and opportunities that healthcare risk managers face by using a risk assessment to assist with identification to lead to successful mitigation strategies.
  2. Identify elements of social media policies and procedures that have been implemented into best practices in the industry and utilize the elements as tool to create an individualized policy in one’s own organization.
  3. Formulate appropriate responses to various patient posts online, including grievances, medical questions, and notes of appreciation.
  4. Evaluate areas where implicit bias can impact responding to social media posts.

Provider approved by the California Board of Registered Nursing, Provider number 12205 for 1 contact hours.

This meeting has been submitted for approval for 1 contact hour of Continuing Education Credit toward fulfillment of the requirements of ASHRM designations of FASHRM (Fellow) and DFASHRM (Distinguished Fellow) and towards CPHRM renewal.

Faculty

Katie Donald is currently the Risk Manager for the Punxsutawney Area Hospital, Inc. She holds a master’s degree in business administration with a concentration in Health Care Administration from Penn West University and a Bachelor of Arts Degree in Political Science from Clarion University of PA. She is also credentialed through SHSMD in Public Relations and Communications in Health Care Settings and is a member of PAHCRM and ASHRM associations. Katie has used her extensive expertise in Public Relations, Marketing, and social media to improve the processes of risk mitigation and management at her organization.  As a featured author in the CHART Risk Retention Group quarterly newsletter, Katie demonstrates her passion for Risk Management and its connection with social media to further advance the industry with a pro-active approach to the ever-changing world of risk and social media.   Katie has extensive experience in the realm of social media through many different industries. She has presented the topic of social media at the Pennsylvania Association for Non-Profits Annual Conference, the Pennsylvania Head Start Association Annual Conference, and served as a Social Media Panel Specialist at the Pennsylvania Association of Tourism Annual Conference. Katie has recently presented the topic of risk management and social media at the 2023 ASHRM Annual Conference that was held in Minneapolis, MN.  Katie is active in her community and enjoys volunteering for various non-profit organizations. She enjoys spending time with her family, running, and enjoying a good cup of coffee.

Web Access

Zoom connection information is auto-generated and emailed to the participant upon registration.  Each participant has a unique link for connection.

Locations

Zoom connection information is auto-generated and emailed to the participant upon registration.  Each participant has a unique link for connection.